Newcomer craft brewery Encoder Brewing approached us with an ambitious challenge – to design and launch a new range of eight beers, all with accompanying packaging. Needless to say, we were definitely up for the challenge!
Inspired by the heroic stories of the Dambusters in World War II, our Creative Director Kirk hand illustrated a unique design for each can in the style of a film poster, comic book or pulp magazine of the time, with art direction and project management from our MD Rob.
From concept to a diverse range of colourful cans – we’re proud of the creative journey we shared with Encoder Brewing.