Meditelle.
Transforming e-commerce performance in the healthcare sector
Meditelle.
Meditelle is the e-commerce brand of the Agile Group, providing furniture and equipment to the medical, dental and beauty sectors.
When Agile Group acquired the business in 2024, it turned to Sourcefour to rebuild the platform and unlock its true potential.
What followed was a journey from basic functionality to a high-performing e-commerce operation that is driving real business growth.
Building the foundation.
The initial challenge was straightforward but critical – rebuild two separate websites, Meditelle and Meditelle Dental, to function as proper e-commerce platforms.
Finding the opportunity.
We’d already implemented on-page SEO and a Google Ads strategy that was driving valuable traffic to the site.
The metrics showed healthy visitor numbers, but performance analysis revealed something important – the conversion rate from visitor to customer could be improved.
The traffic was there. The products were there. But something in the user experience was preventing people from completing purchases.
This is where many e-commerce businesses struggle. You can drive all the traffic in the world, but if your site doesn’t make it easy for people to buy, you’re wasting that investment.
A complete redesign focused on conversion.
Intuitive navigation
We created new navigation that allowed customers to browse either by product category (such as medical couches) or by sector ranges (dental). This flexibility meant different types of customers could find products in a way that made sense for their needs.
Smart filtering and landing pages
Each category, whether product or sector-based, had its own landing page with filtering options. Rather than overwhelming users with hundreds of products at once, we let them narrow down to exactly what they needed quickly and easily.
Information architecture that converts
On product pages, we moved the main information, choices, and pricing above the fold. Everything a customer needs to make a decision is immediately visible. Product details, add-ons, options, and technical data sheets are accessible in tabs further down the page for those who require more in-depth information.
As an ongoing enhancement, we’re making product images change dynamically to reflect colour choices, giving customers visual confirmation of their selections.
Removing friction from the purchase journey
A side basket appears while customers browse, so they can see what’s being added without leaving the page. This small detail removes uncertainty and keeps momentum in the buying process.
We added user accounts so returning customers can see their previous orders, making reordering simple and building loyalty.
A chat function helps resolve questions in real-time while customers are still in their session, preventing abandoned carts due to unanswered queries.
Increasing basket value
Related products are shown in the basket to promote upselling and cross-selling opportunities. This strategically increases average order value without being pushy.
Results that speak for themselves.
The new Meditelle website went live in September 2025, and the impact was immediate.
In the first few weeks after launch:
- 16% uplift in the number of orders
- Increased average order value
- Year-on-year increase in sales of nearly 50%
These aren’t marginal gains. This is a transformational improvement that directly impacts the bottom line.
The same traffic that was coming to the old site is now converting at dramatically higher rates. Every pound spent on marketing is working harder. Every visitor has a better experience and a clearer path to purchase.
More quote from Fergus?”
Commercial Director, Agile Group
What the team says:
“E-commerce is deceptively complex. You can build a site that technically works, but making it truly convert requires understanding user psychology and relentless focus on removing the points that can derail an order.
The Meditelle project showcased our evidence-based approach. We analysed real user behaviour, identified specific pain points, and designed solutions that addressed each issue systematically. Seeing a 50% year-on-year sales increase within weeks of launch validated that when you make decisions based on data rather than assumptions, you get results.”
Alex, Development Director
